01ANGLE: IDENTITY
THE EVERYDAY EDITA little extraordinary, every day.9:16 / STATIC CONCEPT
CREATIVE STRATEGY × AI-ASSISTED PRODUCTION
MORE ANGLES.
BETTER TESTS.
LESS DRAMA.
Your ads don’t need another random batch of AI images. They need fresh ideas, sharp hypotheses, and brand-accurate creatives your media buyer can actually test.
A creative production partner. Not a media-buying agency.For established DTC brands and performance agencies.
CAMPAIGN CONCEPT BOARDDEMO / NOT CLIENT WORK
02ANGLE: ROUTINE
SKINCARE CONCEPTMake room for your ritual.9:16 / VIDEO FRAME
HOOK / 02 ↗Different reason to care.
BUILT TO TEST, NOT GUESS
01 / CONCEPT02 / VARIATION03 / LEARNING→
CONCEPTS ✳ HOOKS ✳ STATIC ADS ✳ AI-ASSISTED VIDEO ✳ TEST MATRICES ✳ HUMAN-REVIEWED ✳ CONCEPTS ✳ HOOKS ✳ STATIC ADS ✳ AI-ASSISTED VIDEO ✳
01 — THE PROBLEMCHEAP OUTPUT
CHEAP OUTPUT
IS EVERYWHERE.
GOOD THINKING
ISN'T.
More creatives won't help if every variation is saying the same thing.
You already have a brand. You have products, customers, a media buyer, and ads in market. What you need is a production partner who understands the difference between another file and a genuinely different creative hypothesis.
×Not this
100 near-identical AI assets. Generic hooks. Product details that drift. No plan for what to test.
↗This instead
Clear angles. Accurate products. Intentional variations. A test map your paid team can use.
02 — WHAT THE WORK LOOKS LIKEONE PRODUCT.
ONE PRODUCT.
THREE REASONS TO CARE.
Switch categories to explore hypothetical creative territories. These are examples of our thinking—not live ads, performance claims, or past client work.
MAKE
IT YOURS.
IT YOURS.
MAXIMALIST / LAB
01
IDENTITY
The everyday signature
Show the product as part of personal style, not just a product photo.
02
OCCASION
From desk to dinner
Explore versatility with distinct use-case framing.
03
DETAIL
The closer look
Lead with craftsmanship details the brand can substantiate.
03 — THE DELIVERABLESNOT JUST ASSETS.
NOT JUST ASSETS.
A TESTABLE SYSTEM.
Distinct creative concepts
Three clear customer motivations, angles and messaging hypotheses.
Static ad variations
Brand-accurate static formats, organised by angle and approved asset usage.
AI-assisted video variations
Short-form video assets using suitable, rights-cleared source material and approved visuals.
Creative testing map
Hook, audience hypothesis, variable, file naming, placements and what to observe.
One consolidated revision round included. Counts represent eight finished creative assets across six statics and two videos; concepts and the testing map are separate planning deliverables. Final formats and durations are confirmed in the statement of work.
04 — THE PROCESSFAST PRODUCTION.
FAST PRODUCTION.
HUMAN JUDGEMENT.
A repeatable workflow designed to protect the product, the brand, and the testing logic.
01
Decode
We review the SKU, audience, existing ads, brand guidelines, permitted claims and content rights.
02
Find the angles
AI supports research and ideation; a strategist chooses differentiated hypotheses.
03
Make + check
Designers and editors build. Humans check product accuracy, copy and visual integrity.
04
Approve + test
You approve. We export organised files and a test map for your media-buying team.
05 — START SMALL. LEARN FAST.LET'S MAKE
LET'S MAKE
THE NEXT
BATCH COUNT.
A paid sprint lets both teams check quality, speed and creative fit before discussing a monthly production relationship.
NOT INCLUDED
Media buying, physical filming, creator fees, product photography, performance guarantees, unlimited revisions, or unsupported product claims.
THE CREATIVE TEST SPRINTOne clear batch.
PILOTOne clear batch.
No long-term contract.
$1,250USD / one-time
Typical delivery: 7–14 business days after approved intake and receipt of required assets.
- 3 differentiated creative concepts
- 6 static ad variations
- 2 AI-assisted video variations
- Messaging / testing matrix + organised exports
- 1 consolidated revision round
- Brand and product-accuracy checks
No payment is collected on this page. Fit, final specifications, timelines and rights are agreed in writing before invoicing. The sprint does not guarantee ad performance.
WHO IT'S FORYOUR TEAM
YOUR TEAM
HAS MEDIA
BUYING COVERED.
WE HANDLE
THE CREATIVE.
In-house DTC teams
For founders and growth teams with paid media running but not enough new, purposeful creative directions.
JEWELLERY · SKINCARE · BEAUTY · CONSUMER BRANDSPerformance agencies
White-label creative capacity for agencies that own strategy and paid media, and need a reliable production partner.
AGENCY INTAKE + WHITE-LABEL SCOPE AVAILABLE06 — GOOD QUESTIONSBEFORE
BEFORE
WE BUILD.
Clear expectations mean fewer revisions, cleaner testing and better working relationships.
Do you run our Meta campaigns?
No. Your existing media buyer or agency retains ownership of setup, budgets, targeting, testing decisions and performance reporting.
Will these creatives lower CAC or improve ROAS?
That cannot be promised. Our deliverable is a defined set of reviewable, testable concepts and assets. Outcomes depend on product-market fit, offer, media strategy, budget and more.
Is everything generated by AI?
No. AI supports research, concepts and eligible production work. Strategists, designers and editors choose, refine and quality-check the output. We do not knowingly fabricate product attributes or endorsements.
What do we need to provide?
Product information, substantiated claims, offers, brand references, source files you have permission to use, ad examples and one designated approver. Poor or missing inputs can affect feasibility and timing.
What happens after the pilot?
If there's a repeatable creative need and delivery economics work, we can scope ongoing batches separately. Monthly production in the $3,000–$5,000 range is being explored, not a pre-set commitment or proven package.
Can an agency white-label this?
Potentially. Select “Performance agency” in the enquiry and we'll assess volume, client-approval responsibility, source rights and handoff expectations before quoting.
07 — LET'S SEE IF IT FITSYOUR NEXT
YOUR NEXT
IDEA IS
WAITING.
Tell us what you sell and what you're testing. We'll review fit and respond with the next step. This is an enquiry, not a checkout.
↗
Better input. Better creative.We prioritise established advertisers with clear products, available assets and an existing media-buying owner.
REQUEST A CREATIVE TEST SPRINT01 / 01